The $100 Startup By Chris Guillebeau (Book Review & Summary)

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Grab your copy of The $100 Startup

Main Theme:

• Reinvent the way you make a living, do what you love, and create a new future
• Chris shows challenges of small business entrepreneurs, and created a framework for finding success in today’s economy
• Chris interviewed and surveyed hundreds of startups

Key Takeaway #1 – The Game Has Changed

• Technology makes it easy to launch a location independent business
• Transferable skills
• Focus on your passions, but also what other people care about
• Passion or skill + usefulness = success

Takeaway #2 – Product Creation

• New Demographics:
• Stop thinking: age, sex, location
• Start thinking: passions, beliefs, values, interests
• Decision making framework: Impact, Effort, Profitability, Vision

Takeaway #3 – Launch Success

• Bootstrap & fast-track – start quickly, fail fast
• Invest in winners – test and commit more resources AFTER you see success
• Launching – 39 step launch checklist (big picture, assets, money, launch process)

Final Thoughts

• Many ways to make money online – think about your skills and passion/usefulness match
• Bootstrap, test, fail fast, or scale organically
• Map out your product launch ahead of time to give highest probability of success

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